Metallica Fans Don't Support Hilary Clinton

What happens when you take a giant database full of social data and do some light data-mining and statistics: lots of random facts! (arguable worthless or priceless depending on what you use them for).

I am spending my Friday at Social Sample analyzing social data from supporters of 2008 presidential candidates; data found on online social networks. After coming up with some basic demographics, I searched the user base for music interests with high correlations to the normal population. A similar algorithm to what powers Social Suggester. I found that the artists / bands with the highest correlation to Hillary Clinton supporters were:

"MADONNA"
"TORI AMOS"
"FIONA APPLE"
"BJORK"
"PRINCE"
"DEPECHE MODE"
"GWEN STEFANI"
"PORTISHEAD"
"THE SMITHS"
"ELTON JOHN"
"NO DOUBT"
"KELLY CLARKSON"
"MILES DAVIS"
"THE CURE"
"JUSTIN TIMBERLAKE"

Hmm Interesting. Now what happens if you change the Social Suggester ranking algorithm to find the bands/artists with the lowest correlation between these two data sets?

"ATREYU"
"THE USED"
"MUDVAYNE"
"SLIPKNOT"
"TAKING BACK SUNDAY"
"BREAKING BENJAMIN"
"YELLOWCARD"
"DISTURBED"
"HINDER"
"BLINK 182"
"PANTERA"
"50 CENT"
"STAIND"
"METALLICA"
"SYSTEM OF A DOWN"

Also Interesting. These correlations weren't extremely high, but Hillary Clinton supporters that use online social networks were 4x less likely to be a fan of 50 Cent, and 5x less likely to be a fan of Breaking Benjamin. I'm not going to make any assumptions about what kind of people support Hillary Clinton, all we can say is that there a high correlation between the types of people who enjoy the first set of artists/bands, and a low correlation between the second. If anyone reads this please feel free to share any insight; please let me know if there are any other subcultures you'd like to see info on. I'll leave with some random data about Hillary Clinton supporters, (these are not facts [read: please dont sue me], just the data that our engine spat out based on analysis of the target group). Enjoy.

Interesting differences (all compared to the normal population, sample size =10.5 Million, all statistically significant)

Supporters were no more likely to be Female
Supporters were 10.9x more likely to be gay
Supporters were 1.25x more likely to be married
Supporters were 1.25x more likely to be a parent
Supporters were 1.50x more likely to be in grad school

Supporters were 2.01x more likely to be Agnostic
Supporters were 1.9x more likely to be Jewish
Supporters were 2.50x less likely to be Muslim
Supporters were 1.12x less likely to be Catholic

The same proportion of supporters Smoke cigarettes, but they are 1.1x less likely to drink alcohol


Find other high correlations at Social Suggester, or contact me for something specific. evan at socialsample . com